Attribution Bias

Fundamental Attribution Error The fundamental attribution error is the tendency people have to overemphasize personal characteristics and ignore situational

Multi-touch attribution helps determine which touchpoint is the most responsible for a final sale Rather than testing major sales channels, multi-touch

attribution Attribution An attribution model is a rule or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion pa

attribution Attribution · Attribution is the process of determining which marketing touchpoints are most responsible for a customer's conversion · Attribution assigns the