Brand Positioning

Brand Positioning brand positioning How to create a brand positioning strategy · Assess your current brand positioning · Identify and research your competitors · Compare your brand positioning 4 Positioning my brand Once the brand and audience are clear, the marketing professionals' next step is brand positioning Kotler and Keller

brand positioning What to keep in mind when writing an effective brand positioning statement · Target audience & their pain points · Current brand position in the market · Brand

positioning The Brand Positioning Process · Step 1 Start with your overall business imperatives · Step 2 Research your target clients and competitors  A brand positioning statement outlines exactly what your company does, for whom, and what makes you different The idea behind it is to create a unique niche