Data Collection Methods for Program Evaluation: Focus Groups

Data Collection Methods for Program Evaluation: Focus Groups focus group The purpose of focus groups is to have a relaxed, open-ended conversation to gain insights that may not be possible from a survey or individual interview They' blood group Discussion is recorded and then transcribed for analysis by researchers Researchers conduct several individual focus group meetings to produce

blood group open discussion by a skilled moderator The group needs to be large enough to generate rich discussion but not so large that some participants are left out

thairath group If group members are representative of a larger population, those reactions may be expected to reflect the views of that larger population Thus, focus groups Focus group, gathering of a small number of people who share common interests in specific issues or events and who take part in a discussion