How to Use Kawaii : Japan's Obsession with Cuteness

The Japanese word kawaii is much more than simply cute

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kawaii Kawaii is one of Japan's greatest cultural exports But cuteness is more than just a fad or a commercial success story: It's part of our

tonikaku kawaii The word kawaii is derived from a phrase that refers to blushing but through time the meaning of the word has changed and is nowadays translated